From the outset working with The PR Company has been a delight, thanks to their professionalism, diligence and willingness to be involved. As a start-up we needed a great deal of assistance in the initial stages, and Samantha and her team were always happy to go the extra mile. As we grew, they continued to strive to achieve the best coverage possible. We have been very fortunate to have The PR Company on our side.

Leon Larkin, Founder & Chairman, International Association of Hotel General Managers.

You’re right to expect good results. At The PR Company, we provide bilingual brand-building PR support, copywriting, and translation, all designed to generate maximum exposure and get your message heard. Rather than restricting our knowledge to one particular area, we are specialists in the business of PR. We apply our strategic expertise to all industries, while understanding their unique needs. So, whether you want excitement around a new movie release, to drive footfall for your spa, or to get the business editors buzzing about your latest figures, we can help.

For over a decade, we’ve been working with corporate and consumer brands across the Middle East to break their news and build their reputation. We genuinely love what we do, and every effort comes with commitment and passion.

We don’t issue generic releases en masse. Instead, we take an individual, content-led approach that’s proven to gain big wins through in-depth, on-brand coverage in the shortest possible time. We believe in keeping things personal, understanding your specific values and objectives, and only approaching the most relevant media contacts. Campaign durations and costs are kept flexible because one size doesn’t fit all.

The PR Company is led by Samantha Armstrong, who has over 20 years of PR agency and journalism experience in the UK and UAE.



Our tactics are tailored to meet your needs, including English and Arabic press release creation and distribution, thought leadership, feature and interview placement, product launches, CSR programmes, brand associations, influencer collaborations, sponsorship, and experiential marketing.



Having worked in journalism, we know what the media need to make a good story. That’s how we’ve built a reputation for producing insightful articles and comment pieces that get published. Separate to the content we create for PR campaigns, we work with brands to write and proofread copy for blogs, websites, brochures, e-books, and social media.



Translation is an integral part of any communications plan in the UAE. We offer fast and accurate translation in all languages. Simply send a word document of the text that needs translating and we will provide a quote and timeframe.